PDN: Right Moves: iPhone Photography

Myrna Kresh, has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects.

Dear Right Moves,

EVERYONE with an iPhone is photographer.  I mean, what’s the point?  Has the time passed for this to be a career?

Texting in Tarrytown, New York

The power of images has never been more relevant than it is today. Anyone can make a picture and share what he sees with someone else, but a professional photographer has a vision, a way of seeing, that he wants to share, and that goes far beyond the sharing of place or thing.

It IS more difficult to have a sustained career as a photographer because the business is not just about photography. Today’s photographer has to understand cultural trends, marketing and business more now than 20 years ago. To be a photographer, is not only relevant, it is culturally imperative. - See more at: http://www.pdnonline.com/emergingphotographer/Right-Moves-iPhone–9846.shtml#sthash.ScrHOfvM.dpuf